Frequently asked questions

The cost of a billboard varies significantly based on several factors, including:

  •           Location: High-traffic areas in major metropolitan cities are more expensive than rural locations.

  •           Size: Larger billboards (bulletins) cost more than smaller posters.

  •           Format: Digital billboards often have a different pricing model than traditional, static billboards.

  •           Term: Longer contract terms can often lead to a lower monthly rate.

With rates starting at $100 per month, we will work with you to find the best available locations that fit your budget and marketing goals.

Our in-house creative team works with you to design a compelling and effective billboard ad or you can design it yourself! Annual partnerships include FREE graphic design services, printing, and installation! We understand the best practices for OOH advertising, such as using bold visuals, minimal text, and a clear call to action, to ensure your message is seen and remembered by people on the go.

While billboards don't have direct clicks like a digital ad, we use a variety of methods to measure their impact, including:

  •           Daily Traffic and Impression Data: Using proprietary information derived using cell phones, traffic and AI, we can provide detailed impressions based on traffic counts for the selected location on a day-to-day basis!

  •           Digital Attribution: We can track increases in branded search terms, direct website traffic, and social media engagement during the campaign period.

  •           Unique Call-to-Actions: We often recommend using a dedicated landing page URL, a unique phone number, or a specific promo code on the billboard to directly track responses. For our foot traffic locations, we offer custom QR codes which direct a user to the landing page you want!

We provide a full suite of services, including:

  •           Billboard Advertising: Strategy, location selection, ad design, production, and campaign management for both static and digital billboards.

  •           Digital Marketing: Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, and website design.

  •           Integrated Campaigns: Creating a seamless strategy that uses billboards to build brand awareness and drive online traffic, while using digital channels to capture leads and measure results.

Billboards are excellent for building broad brand awareness and a physical presence in your community. Digital marketing allows you to precisely target customers, measure every click and conversion, and engage directly with your audience. When used together, they create a powerful one-two punch that makes your brand unforgettable and your marketing measurable.

Billboard & Out-of-Home (OOH) Advertising. We aim to maximize every level of the sales funnel to ensure your success!

For digital billboards, a campaign can often be launched as early as a few minutes once the artwork is approved! For traditional static billboards, the lead time is longer, typically 2 weeks, to account for design, printing, and installation of the vinyl.