Your Business Is A Hot Stock - Don't Miss the First Spikes!

Greetings fellow entre-, vetre-, mom- preneurs!  It's the team at Pointer West Outdoor Advertising, but you can think of us as your new trading coach...or not.

Look, I get it. You've got a killer idea, a passion project, something you think is going to be the next big thing. But guess what? A great idea is worth exactly $0.00 until people actually know it exists. You can't just sit there, staring at your beautiful, perfect business and hoping the market discovers it. That's for broke people. That's for the 90% of businesses that fail. You need a plan and a mindset of relentless execution!

And that plan starts with advertising. Think of your business as a penny stock. The market doesn't know it exists. The chart is flatlining. It's on you to create the first spike. How do you do that? You get the word out, loud and clear.

Your advertising is your catalyst. It's the billboard at the top of your sales funnel, the website or e-commerce platform that people find based on your search engine marketing, your press release, the market-moving news that makes people notice. And So Much More!

I'm talking about things you can do RIGHT NOW, with a smart budget. Don't tell me you don't have money. I've seen businesses start small and grow into powerhouses. You can start with a smart plan and a brain.

Here's a quick plan:

Find your "hot" audience. Who is most likely to buy your product or service? Don't try to sell to everyone. Target the people who will be your biggest champions, your first customers. Just like I look for specific patterns in stocks, you need to find your specific customer pattern.
Get LOUD. This isn't a whisper campaign. This is where billboards come in. Put a powerful, unforgettable message in front of thousands of people every single day. This is the ultimate "press release" for your local market. It's not about being slick; it's about being seen. I got on TV, I did interviews—whatever it took to get noticed. You can do the same with a dominant billboard campaign. The best billboard campaigns result in so much more free publicity by social sharing, news stories and word of mouth.

Track EVERYTHING. You wouldn't trade a stock without a stop-loss, right? Don't run an ad without tracking its performance. How many clicks did your website get after the campaign launched? Did your phone calls increase? This is how you learn and adapt.

The goal is simple: create the initial spike. Get a few sales, a few customers, and start building momentum. This is the foundation of your business. Don't be lazy and hope for the best. Be a millionaire in the making and make it happen.

Comment below: What's the FIRST thing you're going to do this week to get the word out about your business?