The 2025 Guide to Billboard Advertising Costs in Oklahoma: How to Achieve a Measurable ROAS

Sep 17, 2025

Cutting Through the Noise in the Sooner State

From the bustling I-35 corridor between OKC and Norman to the traffic on Tulsa's Inner Dispersal Loop to the bustling growth around Stillwater, how does your business get seen? In a world of skippable digital ads, Oklahoma's roads offer a powerful, unmissable alternative.

Of course. Here is the blog post, written based on the strategy and outline we developed.

Are you struggling to make your voice heard over the digital noise? From the bustling I-35 corridor between Oklahoma City and Norman to the daily commuter traffic on Tulsa's Broken Arrow Expressway, to the bustling growth around Stillwater, Oklahoma businesses are all competing for the same limited attention. In a world of skippable online ads and endless social media scrolling, the state's roads offer a powerful, unmissable alternative.

This article will demystify billboard advertising costs in Oklahoma. But more importantly, it will show you how to leverage billboards not as an expense, but as a strategic investment that drives real sales and delivers a measurable Return on Ad Spend (ROAS).

And we'll reveal how you can launch a campaign where the price you’re quoted is the only price you pay—with design, printing, and installation all included in our annual plans.

The "Real" Cost of Billboards in Oklahoma

"How much does it cost?" It's always the first question, and the answer is: it depends. The price of a billboard in Oklahoma is determined by a few key factors that all relate to one thing: the value of the audience you are reaching.

Location, Location, Location: A billboard standing over I-44 near the Tulsa Expo Center will have a higher value than one on a quiet stretch of US-77 in a rural county. We use official Oklahoma Department of Transportation (ODOT) traffic data combined with cell phone advertising data compiled with AI to quantify exactly how many vehicles will pass your sign each day and how many show up at your business after your ad goes live!
Demographics: The audience matters. A location near a high-income area, such as Nichols Hills in OKC or a university campus in Stillwater, will have a different demographic profile and cost than a primarily industrial area.
Static vs. Digital:
Static Billboards are your 24/7 brand champion. They offer constant exposure to every person who drives by, building name recognition and trust. They are the top portion of the sales funnel, creating brand awareness or directing customers to your business.
Digital Billboards offer unmatched flexibility. With digital, you gain the ability to change your message for different times of day, run seasonal promotions, or A/B test different creative designs. Post up to four separate ads for the price of one!
Our All-Inclusive Advantage: No Hidden Fees

Here’s a frustrating secret of the advertising industry: the price you're quoted is often just the beginning. With most companies, you face a wave of secondary charges.

The Old Way:

Billboard Rental Fee: The quoted price.
Graphic Design Fee: An extra $500 - $1,000.
Vinyl Printing & Production: Another $300 - $700 per vinyl.
Installation Fee: An additional $250+ to get it put up.
The Smart Way (Our Way):

With our annual agreements, all of those extra costs are ZERO. We bundle professional design, high-quality printing, and complete installation into one simple, predictable payment. You can focus on your ROI, not on surprise invoices.

The Modern Marketing Power Couple: Billboards + Digital

The most successful Oklahoma businesses of 2025 understand that marketing isn't about choosing between traditional and digital. It's about making them work together. A billboard creates top-of-mind awareness that fuels direct, high-intent digital action.

Driving High-Value Search Traffic: When a potential customer sees your plumbing company's billboard on their commute every day, they don't just Google "plumber near me" anymore. They Google your company's name. This branded search traffic is warmer, more qualified, and converts at a significantly higher rate.
Amplifying Your Social Media: Create a "surround-sound" effect for your brand. Run a Facebook and Instagram ad campaign using the same compelling creative from your billboard, targeted to the same zip codes. You can even geofence the area around your billboard, serving digital ads directly to the mobile phones of people who have recently driven past your sign. Best part of it all, is we can do it all for you. Take the guesswork out of your marketing campaigns.
Oklahoma Case Studies: Proof is in the Profit

Theories are nice, but results are what matter. Here’s how we’ve helped Oklahoma businesses like yours achieve a significant ROAS.

Case Study #1: The Local Service Business

Client: A Stillwater-based auto parts company.
Problem: Needed to dominate the local market and generate a flood of leads before the peak summer season.
Solution: We placed two high-visibility static billboards on the main commuter routes into the city. The creative was simple and direct: a powerful message with a clear, memorable phone number.
The Result: The client reported a 30% increase in inbound phone inquiries year-over-year, leading to a fully booked schedule and a 3:1 Return on Ad Spend (ROAS) for the campaign period.
Case Study #2: The Multi-Location Restaurant

Client: A popular restaurant chain with multiple locations in Tulsa.
Problem: Needed brand awareness to drive immediate foot traffic to promote a new restaurant opening.
Solution: We used billboards on the Creek Turnpike to display a simple yet elegant and eye catching display.
The Result: The restaurant tracked a 25% lift in foot traffic during the campaign, proving a clear and immediate ROI.
Your Next Step to Dominating the Oklahoma Market

Stop guessing and start growing. Effective billboard advertising in Oklahoma is more accessible and more powerful than ever, especially when you have a partner focused on your bottom line.

Ready to see how it can work for you?

Contact our advertising experts today for a free, no-obligation analysis. We’ll provide you with a custom map of available, high-impact locations tailored to your business goals and show you exactly what your return on investment could look like.